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Geelong councillors and planners break their silence on the city's next big moves

From housing pressure in Wandana Heights to the future of the Waterfront precinct, the voices shaping Geelong's direction are growing louder, and more divided.

By Geelong News Desk · Published 20 July 2026

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Geelong councillors and planners break their silence on the city's next big moves
Photo: Internet Archive Book Images / Wikimedia Commons (No restrictions)

The City of Greater Geelong is heading into the second half of 2026 with a full plate and a council chamber that, by most accounts, is no longer speaking with one voice. Rate decisions, the stalled activation of the Central Geelong Framework, and mounting pressure over development applications in the city's northern growth corridors have pushed local government into the spotlight in ways that councillors say they didn't anticipate when the financial year began.

The timing matters. Nationally, the property market is softening and first-home buyer confidence is shaky. In Geelong, that national mood lands on top of a local reality: median house prices in suburbs like Norlane and Corio, long positioned as the city's affordable fringe, have climbed more than 18 per cent in three years, according to PropTrack data through June 2026. The pressure on Council to hold the line on development levies while still funding infrastructure is, planning observers say, becoming genuinely difficult to manage.

The voices at the table

Urban planning consultants working on projects near the Surf Coast Highway corridor say Council's planning department has become more cautious in issuing pre-application advice, a change they link directly to the state government's revised Planning Policy Framework updates that took effect in March 2026. Deakin University's Institute for Frontier Materials, based at the Waurn Ponds campus on Pigdons Road, has also been feeding into discussions about how industrial land east of the Princes Highway gets rezoned as the city's manufacturing identity continues to shift away from its automotive past.

The Geelong City Deal, the $370 million federal-state-local partnership struck in 2022, remains the single largest structural frame around which most of these conversations happen. Its activation fund for Central Geelong has so far directed money toward Little Malop Street retail recovery and improvements around Johnstone Park, but councillors on the planning and infrastructure committee have, in recent weeks, been fielding questions about whether the Deal's remaining tranches will be tied to housing density targets the state government is pushing through its activity centre reforms.

Business Geelong, the peak economic advocacy body, has been making the case publicly and in submissions that the city needs faster decision-making on development applications, particularly for mixed-use projects near the Geelong Railway Station precinct and along Moorabool Street. Their concern is simple: delays cost money, and developers are already running the numbers on whether regional Victoria still pencils out compared to South East Queensland corridors.

What the next six months look like

Council is expected to finalise its 2026-27 budget by late July, with a rate cap of 2.75 per cent applying under the Essential Services Commission's determination. That figure gives the Council limited room to move, and community services advocates, including those tied to the Barwon Community Legal Centre on Ryrie Street, have been making the case that discretionary spending on social infrastructure shouldn't be the first thing cut when engineering and roads costs blow out.

The Victorian government's pilot of Glasgow-modelled violence reduction strategies, currently being scoped for Melbourne's inner suburbs, is also being watched closely by Geelong's community safety networks. Officers at the Barwon Health drug and alcohol service have noted that any rollout would need genuine local adaptation rather than a direct transplant of what worked in a Scottish city of 600,000 people.

The next full Council meeting is scheduled for Tuesday, July 21, at City Hall on Gheringhap Street. Residents with registered submissions on the Breakwater residential precinct development plan, more than 140 lodged before the June 20 deadline, will be watching whether the planning committee recommends approval, deferral, or a request for a panel hearing. That decision, whichever way it lands, will tell observers a great deal about how much appetite this Council has for the growth that state policy is demanding and the community, in many pockets, is still debating.

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