Geelong's Image Replacement Efforts See Latest Developments and What Happened This Week

This week, the City of Greater Geelong launched a new program to replace duplicate images in public spaces with original artworks created by local artists, as part of its ongoing efforts to enhance the city's visual identity. The program, which is set to run for the next 12 months, will see the replacement of over 500 duplicate images across the city.

The initiative is particularly significant for Geelong, which has been undergoing a period of transition since the decline of the automotive manufacturing industry. The city is now focused on redefining its image and showcasing its unique character, with a strong emphasis on community engagement, environmental sustainability, and cultural development. This is evident in the various projects and programs being implemented across the city, including the Geelong City Deal, which aims to drive economic growth and investment in the region.

Local Initiatives and Partnerships

The image replacement program is being implemented in partnership with local organisations, including Deakin University, the Geelong Gallery, and the Surf Coast Shire. Specific locations that will feature the new artworks include the Geelong Waterfront, the CBD, and the suburbs of Newtown and Geelong West. The program will also involve community engagement activities, such as workshops and public exhibitions, to be held at venues like the Geelong Library and the Courthouse Youth Arts Centre on Gheringhap Street.

According to data from the City of Greater Geelong, the program is expected to generate over $1.5 million in economic benefits for the local community, with a significant portion of this funding being allocated to support local artists and creative businesses. As of June 2026, the city has already seen a 25% increase in the number of local art exhibitions and events, with over 10,000 attendees participating in these activities. The program is also expected to create over 20 new jobs in the creative sector, with a focus on employing local residents and providing training opportunities for young people.

In terms of practical outcomes, the program will not only enhance the city's visual identity but also contribute to the local economy and provide opportunities for community engagement and participation. As the program progresses, residents and visitors can expect to see a vibrant and diverse range of artworks and exhibitions across the city, showcasing the unique character and creativity of Geelong. The City of Greater Geelong will provide regular updates on the program's progress, including information on upcoming events and exhibitions, through its website and social media channels.