While Melbourne's property market grinds to a halt, Geelong is emerging as the state's unlikely comeback story. New data shows that median house prices across the region have climbed to $485,000—a 6.8 per cent lift year-on-year—signalling a fundamental shift in buyer priorities away from congested inner-city markets.
The trend is most pronounced in established precincts closer to the CBD. Newtown has seen particularly strong momentum, with three-bedroom weatherboard homes moving between $580,000 and $620,000, up meaningfully from $540,000 averages just 18 months ago. Bellerine Street's transformation into a dining and lifestyle hub has clearly resonated with families seeking walkability without the Melbourne premium price tag.
"We're seeing a different type of buyer now," explains local agent Rebecca Chen. "They're not just commuters anymore. They're people who've realised they can work remotely, live affordably, and actually have a backyard and a life outside of traffic."
The Armstrong Creek growth corridor continues to punch above its weight, with new estate releases in the $420,000 to $480,000 range attracting first-home buyers priced out of Melbourne's $680,000 median. But it's the established suburbs capturing investor attention—particularly Manifold Heights and Highton, where updated period homes are commanding $650,000-plus.
Geelong's waterfront precincts tell a different story entirely. Waterfront properties in prestigious pockets like North Shore and Indented Head remain resilient, holding steady between $750,000 and $950,000 for quality four-bedroom homes. While growth has moderated compared to 2021's pandemic-fuelled spike, these areas continue to attract downsizers and lifestyle buyers from across Victoria.
The Surf Coast connection is another drawcard often overlooked. Towns like Anglesea and Winchelsea—just 45 minutes' drive—are seeing renewed interest from buyers seeking weekender potential or semi-retirement options, with median prices hovering around $520,000.
Market observers believe Geelong's trajectory could accelerate further if political change brings the policy certainty currently missing from Victoria's housing landscape. With stamp duty reform and planning streamlining touted as election issues, improved affordability and faster development approval could unlock even greater potential.
For now, Geelong's message is simple: quality of life, space, and value-for-money are trumping the traditional Melbourne prestige postcodes. In a market defined by buyer restraint, that's no small achievement.
This article was compiled by AI from the sources linked above and screened before publishing. See our editorial standards.
Spread the word
Have your say
Sources
About this article
Published by The Daily Geelong
Daily brief
Enjoyed this? Wake up to Geelong news every morning.
Free, in your inbox before 7am. Weekdays.
