Shop smart this winter: the best local farmers markets and what to buy in season

Winter is when Geelong's farmers markets truly shine. As temperatures drop and growing seasons shift, the region's farmers are harvesting nutrient-dense produce at its peak—and shoppers who time their visits right will find fresher food, better prices, and genuine seasonal eating.

The Geelong Farmers Market, held most Saturdays at the Geelong Waterfront near Simonds Stadium, is the region's largest weekly destination. Expect to find dark leafy greens like silverbeet and kale (around $3–4 a bunch), cruciferous vegetables including broccoli and cauliflower, and root vegetables such as beetroot, parsnip and carrot. Winter produce is rich in vitamin C and fibre—nutrients that support immune function during the colder months. Local growers typically sell direct, meaning less time between harvest and your plate.

The Bellerine Street Farmers Market in East Geelong operates on selected weekends and draws smaller crowds—perfect if you prefer a quieter shopping experience. Stalls here feature seasonal berries, stone fruits in transition, and prepared goods from local producers. Winter is also prime time for citrus: expect fresh oranges, lemons and grapefruit from Geelong-region growers at competitive prices compared to supermarket chains.

Moorabool Farmers Market, a newer addition to the region's food scene, has quickly gained a following among locals seeking organic and biodynamic produce. Winter offerings here include organic brassicas, heritage potatoes, and leafy herbs—ideal for slow-cooked winter meals and warming soups.

So what should you prioritise? Winter vegetables offer exceptional nutrition-per-dollar value. A head of locally-grown broccoli (typically $2.50–3.50) delivers fibre, vitamin K and folate. Leafy greens, abundant right now, are among the most nutrient-dense foods available. Root vegetables store well and form the backbone of nourishing winter eating. These aren't trendy superfoods requiring special preparation—they're everyday produce that tastes better and lasts longer when bought at peak season.

Pro tip: shop early on Saturday mornings. The best produce sells quickly, and growers are happiest to chat about what they're growing and how to use it. Many will recommend recipes or storage tips on the spot.

For those unable to visit markets, several Geelong suburbs now host small neighbourhood produce co-ops—check with your local community centre or Barwon Health services for details.

Eating seasonally isn't complicated. It's simply eating what grows near you, when it grows. Your wallet and your health will both thank you.

This article was compiled by AI from the sources linked above and screened before publishing. See our editorial standards.